Rural Exchange

Reflections on rural proofing, rural health and rural poverty

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Reflections on rural proofing, rural health and rural poverty

The Rural Policy Centre’s Jane Atterton provides some reflections on two very interesting and very international events she attended in June.

The first event I attended was a virtual expert exchange session organised by the World Health Organisation (WHO) focusing on rural health equity and integrated rural development (9th June). This invitation was based on recent work that the RPC team has done for the WHO on rural proofing and wellbeing, and agriculture and health equity. The second event was a Policy Action Lab organised by the Rural Pact Support Office focusing on rural proofing at EU, national and regional levels (on 12th June). I was invited to be the rapporteur for the event, summarising the key points that emerged during the day and providing some reflections, drawing on previous work I have done on rural proofing, including for the European Network for Rural Development.

Both events provided an opportunity for me to share observations on rural policy developments in Scotland and learning from research in SRUC’s School of Natural & Social Sciences, and to hear about interesting rural research and policy developments and health and education-related activities in other countries across the globe, including Africa, the Middle East, Australia, North America and Europe. Both events were hugely rich in terms of the breadth and depth of issues covered. This blog summarises some of the key stand out points for me.

Rural proofing is the process by which all policies are checked, from the very beginning of the design phase, for their potential implications for rural areas. If potentially negative implications are identified, the policy and/or its delivery mechanism should be adapted to avoid these negative impacts. To achieve rural proofing effectively, policy-makers across all government departments – housing, health, economic development, poverty, etc. – are required to recognise and take responsibility for undertaking it, often with advice, guidance and toolkits provided by their rural policy colleagues.

Many countries and regions have adopted rural proofing. Some started several decades ago - such as Ireland, Finland, England and Canada (the four countries where case study work is being carried out for SRUC’s Scottish Rural Communities Policy Review project) and others more recently, such as Castilla-La Mancha in Spain and New Zealand. The WHO has been carrying out interesting work on rural proofing, in particular relating to health and health equity, as has the OECD. Indeed, there were many more good examples of researchers effectively doing rural proofing at the WHO expert roundtable, including through close working with rural communities, bringing different types of evidence together to make the case for the different circumstances in rural areas.

At the roundtable, Professor Bruce Chater from Queensland University said “Rural proofing must start with communities and their wisdom”, which I think brilliantly sums up the importance of hearing from communities when rural proofing. Adequate mechanisms are needed for this to happen, not just for rural communities (and the ‘harder-to-reach’ individuals and families within them) to engage with rural policy-makers, but also with the policy-makers in other departments who are doing the rural proofing, where relationships are likely to be less well developed and knowledge of rural more limited.

Related to this, is the need to frame rural areas as active rather than passive recipients of policies developed elsewhere (usually urban locations to which the policies are often better suited). The narrative and vision guiding rural proofing need to emphasise the vital contributions of rural areas when it comes to providing healthy food, clean air, locations for renewable energy generation, green spaces for wellbeing any many other things, not their needs and challenges. Rural proofing provides a means through which their representation in policy debates and decision-making can be increased.

The European Commission committed to work with member states to undertake rural proofing as part of its Long-Term Vision for Rural Areas published in 2021. In 2022, I worked with the European Network for Rural Development (ENRD) Thematic Group on Rural Proofing to produce a framework of rural proofing actions to strengthen the process of rural proofing across all Member States. In Scotland a Rural Assessment Toolkit and an online training module have been available to all policy teams across the Scottish Government since April 2025 to ensure that they also rural proof policies as they are developed. Through a SEFARI Specialist Advisory Group, SRUC researchers (working with colleagues elsewhere) were able to provide input to the Toolkit based on their previous work on rural proofing in different national contexts. Interestingly, this voluntary approach to rural proofing in Scotland sits alongside the legislative commitment to undertake Island Communities Impact Assessments (i.e. island proofing).  

A key purpose of the Rural Pact Policy Lab was to hear how the ENRD framework has been used in different countries to support the implementation and strengthening of rural proofing. A few things stood out for me from the discussion. First, how the framework needs to be interpreted differently in different countries depending on a whole range of factors, including the political support given to rural nationally, the strength of rural stakeholders’ voices, the existence or not of a strong rural movement, and the general characteristics of the policy and political system. Second, rural researchers have a crucial role to play in providing the data – and crucially the associated ‘intelligence’ or interpretation of that data, as explained by the OECD’s Betty-Ann Bryce who spoke at the event – to support an accurate rural proofing process. SRUC’s Rural and Islands Insights Report (which is available here with a second report due shortly), is a good example of researchers contributing to the evidence base and its interpretation. RUSTIK and GRANULAR are other great examples of EU-wide projects doing the same.

One final thing really struck me at both events, and that was the potential for rurally-located – or at least rurally-present – research and educational institutions to play an important role in helping people to understand rural circumstances and opportunities and raising the profile of rural people and rural issues - and indeed potentially going one step further and helping to tackle them. A good example is training local health and social care workers, another is addressing rural poverty, and particularly poverty amongst children and young people. Viewing education as one route out of poverty suggests that there is a key role for these institutions to ensure that they are attractive to local students, provide employment opportunities for people from their local area, support local (often small) businesses through appropriate procurement practices, tailor their entry requirements and curriculum to the local secondary education provision and labour market, and continue to support their graduates once they leave and begin their careers in their rural communities. SRUC itself is very well placed to do this through the depth of knowledge and expertise we have within the School of Natural & Social Sciences and the School of Veterinary Medicine.

The WHO event gave me much food for thought in this area, especially in terms of new ways of assessing the impact of modules and courses, not by students’ results in tests, but by how far the institution and its graduates support and are accountable to their local communities. As the Scottish Government develops its third (and final) Tackling Child Poverty Delivery Plan for 2026-2031 these are interesting questions that we will seek to inform and discuss further.


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